Social networking sites can certainly be useful for promotion and any sort of communication, feedback, interaction, engagement with customers. As long as, like any other strategy, you're sure about the objective that you want to achieve by using it and you commit enough resources to do it well rather than doing it half arsed. Certainly myspace has been used by libraries, especially US ones, to reach youth segments. The Library Success Wiki has a page on successful Public Library MySpace sites for teens which seems to be the market that uses it. My 18 year old used to spend a lot of time on it but he seems to be over it now. Phone and IM seems to be more the go.
Online polling options on some of these sites also give you the ability to do some basic market research as well.
Second life? Puhlease.....get a real life not a second hand one. I think I'd rather watch paint dry or watch grass grow.
I am obviously not the demographic for second life. Do we have to serve the people who are? They look happy enough there without us interrupting them. I'm sure if we tiptoe away.....ever so quietly...... they won't even notice us. Run for your lives!!!!!
1 comments:
Hi Pete,
Just wanted to say thanks for your comments on my blog. I checked out the cartoon and grass-growing website - ha ha! I will have to take a look at your blog in more detail. All the best and will check out that top 100 list of webware you mentioned on the main blog too. Thanks! Bambino.
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